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Healthcare Marketing: How DVR Use Impacts Your Hospital’s TV Commercials
Consumers are watching DVR playbacks more often and are watching a higher percentage of the ads. Nielsen has reported that consumers watch between 40% and 50% of commercials during DVR playback. This...
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Healthcare Marketing: Social Media Ironically is about Traditional Media
It’s amazing how much of the discussion in social media originates in traditional media. Social media is all the rave. Everybody’s doing it. Everybody’s talking about it. But what are people talking...
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Healthcare Marketing: Consumers Can’t Get Enough Media
Americans are watching more, surfing more, texting more and consuming media more! Americans continue to consume more and more media. And there doesn’t seem to be an end in sight. Due to a slow...
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Healthcare Marketing: When Creating Mobile Marketing Strategy, It’s Important...
African-Americans, Hispanics, women, southerners and teens talk and text on their cellphones more than others. African-Americans average 1300 minutes per month on their cell phones, the most of any...
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Healthcare Television Marketing: Less Can Be More
Advertisers are finding that :15-second spots can be more effective. Advertisers are going to the extremes. Long format video ads are very common. They are being placed on the web and on popular sites...
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Healthcare Marketing: Boomers Spending Big on Technology
Baby Boomers are into technology, spending more money on technology than any other age group. Technology and social media are ways to reach the younger generations. Right? Not so fast. Baby boomers...
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Healthcare Marketing: Most Popular Ads Not Necessarily Most Effective
A list of most liked commercials that aired in the Super Bowl was very different that the commercials with most recall. This year, like every year, there was much anticipation for the spots that...
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Hospital Advertising: Creative and Effective Ads are Not the Same
The ultimate goal of our advertising efforts is to provide information that will ultimately lead to more sells. The results are in. It’s the talk of the advertising community. The most liked spot...
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Hospital Marketing: Broadcast News is Not Dead Yet
Broadcast news has shown a resurgence of viewership within the last two years. Some prognosticators have predicted the death of broadcast news. And in fact, those predictions are based on declining...
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Healthcare Marketing: Media Consumption has Shifted in Politics too!
For the two political conventions TV viewership was down and social media usage was up. The recently completed Republican and Democratic political conventions revealed the dramatic changes occurring in...
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